A radio advertising campaign will break this week in the London area aiming to promote the first sub-£100 portable digital radio (see £99 “Kitchen” Digital Radio To Go On Sale). The exercise is to be repeated nationally as product availability rolls out to the regions.Digital Radio Development Bureau (DRDB) chief executive Ian Dickens said: “With… Continue reading Summer Campaign For Sub-£100 DAB Radio To Launch
The Sun has re-entered the price war against its rival, the Daily Mirror, by cutting its cover price to 10p in the London area.The move, which will apply every weekday until further notice, is the latest in a line of price cuts in the tabloid newspaper market, which began in May when Trinity Mirror reduced… Continue reading The Sun Re-Enters Price War With Cover Price Cut
12Snap is to launch an SMS ad campaign to promote Allied Domecq’s Champagne Mumm to “affluent” consumers.The campaign, which has been created and produced by integrated marketing agency 141, is designed raise brand awareness of Allied Domecq’s brand of Champagne and will offer consumers the chance to win a trip to the Italian Grand Prix… Continue reading 12Snap Gets Bubbly With New SMS Ad Campaign
The Audit Bureau of Circulations (ABC) has been appointed as Condé Nast’s circulation auditor, increasing ABC’s auditing share of the consumer magazine market to 40%.Consumer magazine publishers can choose either an external third-party or ABC staff to audit their titles and Condé Nast’s decision to appoint ABC means that the organisation now undertakes around 600… Continue reading ABC Appointed To Audit Condé Nast Titles
Dennis Interactive, the multimedia arm of Dennis Publishing, is investing £1m in the launch of a new I.T portal, which it says will offer advertisers greater reach and more sophisticated targeting.The new site, www.pcpro.co.uk, brings together content from Dennis’ existing PC Pro, Computer Shopper, Computer Buyer and Mac User portals and offers advertisers the ability… Continue reading Dennis Offers More To Advertisers With New I.T Portal
Flytxt has launched an SMS advertising campaign to promote the WKD drinks brand among 18-25 year-old football fans.The campaign, which was devised by 5 Communication, offers consumers the chance to win football strips and other sports-related prizes by texting a code found on the peel-and-reveal labels of selected WKD bottles.Commenting on the “Peel-Off and Win… Continue reading Flytxt Launches SMS Competition For Football Fans
Reports in the weekend press suggest that SMG is considering selling its television arm, which includes both Scottish TV and Grampian TV.According to the Independent on Sunday, SMG is looking to reduce substantial debts and sees the television interests as valuable assets which could raise over £400 million.Carlton Communications has already been linked with a… Continue reading SMG May Offload TV Business
Yesterday was a positive day for media companies with only seven seeing shares fall. Daily Mail and BSkyB saw the most significant upward movement. The former improved 7.98% to close at £5.75, while the latter rose 7.57% to finish at £6.11, an increase of 43p on the day before.Reed also performed well yesterday with stock… Continue reading Sharewatch
Freeserve has signed SMA Nutrition up to run an online advertising campaign on its parenting channel. The campaign begins this week and will run throughout the summer period, aiming to raise brand awareness and promote SMA’s “Newborn Know How” packs.The campaign comprises a competition and advertorial on Freeserve’s babyworld.co.uk. The advertorial details the contents of… Continue reading SMA Nutrition Runs Campaign On Freeserve Baby Portal
Some of the UK’s most influential online publishers have come together to launch the Association Of Online Publishers (AOP) to represent their interests to the Government and the industry.Founding members of the new cross-sector body, which will work to drive standards and raise revenue across all sectors of the online publishing industry, include the BBC,… Continue reading Online Publishers Launch New Cross-Sector Body
