The text messaging trend shows no signs of slowing according to the latest figures from the Mobile Data Association (MDA), which reveal that 1.38 billion person to person SMS messages were sent during May, an increase of 46 million on the previous month.Over 45 million text messages were sent across the four GSM network operators… Continue reading Text Trend Continues To Blossom During May
Three major UK radio groups have come together to secure a six-figure advertising deal with drinks brand Dr.Pepper.In what is understood to be a first for the radio industry, a month long campaign will run throughout July across Chrysalis Radio’s Galaxy Network, Capital’s regional network and Emap’s Kiss 100 in London.The three radio groups came… Continue reading UK Radio Groups Come Together For Six-Figure Ad Deal
One in four UK adults aged between 16 and 34 watched England get knocked out of the World Cup finals at work, at the pub or at another out of home location, according to research carried out by Initiative Media and The Mobile Channel.The research, which surveyed 350 16 to 34-year-olds to find out what… Continue reading Young Adults Venture Out To Watch England Versus Brazil
Yahoo! UK and Ireland has appointed former business development director of Viacom Outdoor, Alison Reay, as its new sales director.Reay, who replaces long-standing commercial director Lee Thompson, will be involved in the next phase of Yahoo’s business strategy and as such will be responsible for marketing the company’s online solutions and developing the Yahoo! brand.… Continue reading Yahoo! UK And Ireland Appoints New Sales Director
The World Cup has been the most popular online sports event in history, according to the latest figures from Nielsen/NetRatings.The research shows that a total of 3.7 million people from 17 countries have visited the official FIFA World Cup website since the tournament began. David Day, international analytical services director at Nielsen/NetRatings, said: “People have… Continue reading World Cup Wins On The Web
The FTSE fell 100 points yesterday in reaction to news of suspected fraud at US Telecoms group WorldCom. Media share prices were weaker virtually across the board as a result, with only a handful companies seeing stocks rise.UBC and SMG were the worst hit. The former saw shares slip 6.48% yesterday to close at 25źp,… Continue reading Sharewatch
The IPA has published its member agency league tables for 2001, which shows that despite being a victim of client ad budget cuts along with the rest of the industry, Saatchi & Saatchi topped the all agency table with gross income of £52,750,000.The tables are based on gross incomes of more than £250,000 and show… Continue reading Saatchi & Saatchi Top IPA Agency League
Flytxt has reported success for Emap’s customer relationship management campaign for Smash Hits, the SMS Poptext Club. Research into the service, which includes gossip, offers and competitions, has revealed a high level of enjoyment among members, as well as acceptance among the opt-in members of messages from third party advertisers.The research findings showed that 96%… Continue reading Smash Hits SMS Club Sees Success
Chrysalis-owned London radio station Heart 106.2 is launching a major marketing campaign to promote its Drivetime show.The campaign, which is the second phase of the station’s marketing initiative, will give listeners the chance to win a luxury holiday. Running throughout July the ‘Dream Ticket’ promotion will give away over £100,000 worth of holidays to destinations… Continue reading Heart 106.2 Launches Dream Ticket Promotion
Poor local press advertising conditions in the south east and London have caused a regional revenue decline of 2.3% at Trinity Mirror for the first half of the year. A decline of 11.6% in this region was offset by growth of 1.7% across the rest of the company’s regional divisions, said a trading statement today.Trinity… Continue reading Trinity Mirror Sees Very Little Visibility, Poor South East Revenues
