EMAP chairman, Adam Broadbent, today delivered a confident trading update to the company’s AGM, saying that trading expectations for the full year are achievable.The company has seen a resilient performance in its consumer magazine advertising levels, with good underlying growth. Circulation revenues are well above the same period last year, with Heat magazine performing particularly… Continue reading Broadbent Sounds Confident Note At EMAP
ITV2 has signed a deal with Fuji International productions and Wembley TV to screen the V2002 music festival. Coverage of the two day event, which takes place on 17 and 18 August, will be sponsored by Virgin Mobile, which is also sponsoring the festival itself.Daniela Neumann, ITV2’s head of programmes, said: “V2002 is one of… Continue reading ITV2 To Show Virgin-Sponsored Music Festival
UK press advertising revenues may be showing signs an upturn, albeit patchy, according to analysts at Merrill Lynch.At Trinity Mirror, struggling national revenues have begun to recover in May and June, turning positive after a 10.3% decline in the first five months of the year. The broker is forecasting a full-year national advertising decline of… Continue reading UK Press Advertising On The Up?
The Advertising Standards Authority (ASA) has dismissed complaints against an ad for Abbot Ale, which featured a woman lying suggestively in bed, despite claims that it was offensive and implied a link between alcohol and sexual success.The Authority received a number of complaints about the ad, which was headlined “Some things get better given longer,”… Continue reading ASA Puts Abbot Ale Complaints To Bed
Telewest, which recently announced that it is to start talks with bondholders and Liberty Media about restructuring its balance sheet (see Telewest Agrees To Discuss Refinancing), was the worst performer in yesterday’s media market. Shares were down 18.18% to close at 2˝p, a loss of ˝p on the day before.Reed also performed poorly yesterday due… Continue reading Sharewatch
Channel 4 has lodged a complaint with the ITC over ITV’s £320m advertising deal with Unilever, claiming that it breaks competition rules.The deal for Unilever to advertise its brands across the ITV network, which was signed in May (see Unilever Signs Record UK Airtime Deal), is the largest in UK history, but Channel 4 believes… Continue reading Channel 4 Opposes ITV’s Record Ad Deal
The radio industry is entering a state of flux, with the introduction of digital radio and the Government’s recently published draft Communications Bill setting the wheels of change in motion. Radio listening also seems to be evolving and new research commissioned by the BBC and the Radio Academy has highlighted some key differences in the… Continue reading Feature: Radio Shows Its Sex Appeal
ISBA has warned that the introduction of past performance statistics in pension advertising could seriously reduce the amount of financial product advertising produced.The Financial Services Authority is proposing new restrictions on the way past performance statistics are used to sell financial service investment products, believing they are not a reliable guide to future performance.ISBA has… Continue reading ISBA Warns Against New Financial Ad Regulations
As many as 300 magazine titles could be under threat if Royal Mail goes ahead with plans to introduce size-based pricing, according to the Periodical Publishers Association. The Association has warned the chairman of Consignia that the possible loss of the titles would have financial implications for the postal service.The genre under threat- weekly A3… Continue reading Magazines Under Threat From Royal Mail Plan
Integrated marketing services company New Media Industries (NMI) has been awarded the £3.5m contract to handle advertising for car dealership network H R Owen.NMI, which secured the contract after a seven-way pitch, will be responsible for H R Owen’s entire advertising campaign including media planning, buying and strategy, print and poster activity, interactive projects and… Continue reading NMI Secures £3.5m Ad Contract With H R Owen
