ASA research into serious offence in non-broadcast advertising has revealed that issues relating to children are most likely to provoke the public.The strongest taboo in advertising remains the portrayal of children in a sexualised manner, followed by the portrayal of women in sexually degrading situations and the use of images and words unsuitable for children’s… Continue reading Children Still Greatest Concern In Advertising
The Advertising Standards Authority (ASA) has dismissed complaints against an ad for Abbot Ale, which featured a woman lying suggestively in bed, despite claims that it was offensive and implied a link between alcohol and sexual success.The Authority received a number of complaints about the ad, which was headlined “Some things get better given longer,”… Continue reading ASA Puts Abbot Ale Complaints To Bed
Telewest, which recently announced that it is to start talks with bondholders and Liberty Media about restructuring its balance sheet (see Telewest Agrees To Discuss Refinancing), was the worst performer in yesterday’s media market. Shares were down 18.18% to close at 2˝p, a loss of ˝p on the day before.Reed also performed poorly yesterday due… Continue reading Sharewatch
Channel 4 has lodged a complaint with the ITC over ITV’s £320m advertising deal with Unilever, claiming that it breaks competition rules.The deal for Unilever to advertise its brands across the ITV network, which was signed in May (see Unilever Signs Record UK Airtime Deal), is the largest in UK history, but Channel 4 believes… Continue reading Channel 4 Opposes ITV’s Record Ad Deal
The radio industry is entering a state of flux, with the introduction of digital radio and the Government’s recently published draft Communications Bill setting the wheels of change in motion. Radio listening also seems to be evolving and new research commissioned by the BBC and the Radio Academy has highlighted some key differences in the… Continue reading Feature: Radio Shows Its Sex Appeal
ISBA has warned that the introduction of past performance statistics in pension advertising could seriously reduce the amount of financial product advertising produced.The Financial Services Authority is proposing new restrictions on the way past performance statistics are used to sell financial service investment products, believing they are not a reliable guide to future performance.ISBA has… Continue reading ISBA Warns Against New Financial Ad Regulations
As many as 300 magazine titles could be under threat if Royal Mail goes ahead with plans to introduce size-based pricing, according to the Periodical Publishers Association. The Association has warned the chairman of Consignia that the possible loss of the titles would have financial implications for the postal service.The genre under threat- weekly A3… Continue reading Magazines Under Threat From Royal Mail Plan
Integrated marketing services company New Media Industries (NMI) has been awarded the £3.5m contract to handle advertising for car dealership network H R Owen.NMI, which secured the contract after a seven-way pitch, will be responsible for H R Owen’s entire advertising campaign including media planning, buying and strategy, print and poster activity, interactive projects and… Continue reading NMI Secures £3.5m Ad Contract With H R Owen
Future Publishing has announced a 35% increase in investment in its cycling titles, aimed at attracting new readers and widening the portfolio’s target audience.Future’s cycling titles include Mountain Biking UK (MBUK), What Mountain Bike and Cycling Plus. The promotional activities for the titles will include covermounting gifts on every issue, backing and promoting two mountain-biking… Continue reading Future Increases Biking Portofolio Spending
The marketing director Rivals Digital Media, Chris Reed, is to leave the sports website company to set up a sports and consumer marketing consultancy called Chris Reed Marketing (CRM). It is believed that Reed will not be replaced.As marketing director of Rivals Reed was responsible for launching the Rivals.net brand in 2000 and became the… Continue reading Rivals Marketing Chief Quits For New Venture
