Telewest was the best performer in yesterday’s media market with shares rising 9.09% to close at 3p following an announcement from the beleaguered cable firm that it is to start talks with bondholders and Liberty Media about restructuring its balance sheet (see Telewest Agrees To Discuss Refinancing).BSkyB improved 4.76% to finish at £6.02 after the… Continue reading Sharewatch
Attic Futura’s tvhits! magazine is undergoing a relaunch and from 9 July will pitch itself as “Britain’s only celebrity teen lifestyle magazine”.Lara Wilkins, the magazine’s publisher, commented: “We feel now is the right time to build on what we’ve achieved over the past 13 years. Not only will the relaunch give our readers more of… Continue reading Relaunch For Attic Futura’s Teen Celebrity Title
Pearson has today ended speculation that it was prepared to sell its FT Business magazines by confirming that the titles are to be retained within the organisation.A management team led by Stephen Hill, former chief executive of the Financial Times Group, had tabled a bid, believed to be in the region of £80 million, for… Continue reading Pearson Opts To Keep FT Business
Adam Phillips, managing director of the company behind the new BARB ratings systems, has resigned amid continuing controversy over the accuracy of TV viewing figures generated under the new panel.BARB has come in for considerable criticism since it introduced its new audience measurement system, which is run by contractor ATR UK, with broadcasters and advertisers… Continue reading MD Of Company Behind New BARB Ratings System Resigns
The UK Direct Marketing industry is “outperforming” its advertising counterparts with expenditure increasing by 10% year on year during 2001 to over £11 billion, according to figures released by the Direct Marketing Association (DMA).Mike Barnes, director of marketing at the DMA, said: “To see a growth in direct marketing at a time when total advertising… Continue reading Direct Marketing Industry Shows 10% Growth In 2001
The RAB has released the results from the first instance of an advertiser using the Creative Multiplier research programme to measure the specific effect of radio within a multi-media campaign.Toyota used the two components of the programme to improve and measure the radio element of the new Corolla launch in January. This was the first… Continue reading RAB Releases First Creative Multiplier Results
Virgin Radio has signed a seven figure sponsorship deal with HMV, extending its existing partnership with the music retailer until 2004.The deal, which will see HMV continue its sponsorship of Virgin’s Saturday afternoon Top 30 Album Chart Show for the next two years, includes on-air trials and credits featuring the strapline: “Top Dog For Music”.… Continue reading Virgin Secures Seven Figure Sponsorship Deal With HMV
Mediaedge:cia is claiming that the ITC’s decision to award the DTT licences to the BBC/BSkyB consortium is the right one (see Free To Air Application Wins DTT Battle). It argues that research suggests a free to air option will open up the digital TV proposition to a wider potential audience, but adds that free hardware… Continue reading ITC Made The Right DTT Choice, Says Mediaedge:cia
The media market was depressed yesterday after £37bn was reportedly wiped off the UK stock market and the FTSE 100 fell below the level it reached shortly after 11 September. Cordiant was the worst performer among media companies with shares dropping 9.40% to close at 67˝p, a loss of 7p on the day before.BSkyB also… Continue reading Sharewatch
Virgin Radio was the most listened-to online radio station in the world during May this year, according to research from both Arbitron Webcast and Measurecast.James Cridland, managing editor for virginradio.co.uk said: “Virgin Radio’s figures were boosted by the station’s introduction of the trail of streaming MP3. We now broadcast in three major formats including Windows… Continue reading Virgin Is World’s Number One Web Radio Station
