Virgin Radio has signed a seven figure sponsorship deal with HMV, extending its existing partnership with the music retailer until 2004.The deal, which will see HMV continue its sponsorship of Virgin’s Saturday afternoon Top 30 Album Chart Show for the next two years, includes on-air trials and credits featuring the strapline: “Top Dog For Music”.… Continue reading Virgin Secures Seven Figure Sponsorship Deal With HMV
Mediaedge:cia is claiming that the ITC’s decision to award the DTT licences to the BBC/BSkyB consortium is the right one (see Free To Air Application Wins DTT Battle). It argues that research suggests a free to air option will open up the digital TV proposition to a wider potential audience, but adds that free hardware… Continue reading ITC Made The Right DTT Choice, Says Mediaedge:cia
Telewest was the best performer in yesterday’s media market with shares rising 9.09% to close at 3p following an announcement from the beleaguered cable firm that it is to start talks with bondholders and Liberty Media about restructuring its balance sheet (see Telewest Agrees To Discuss Refinancing).BSkyB improved 4.76% to finish at £6.02 after the… Continue reading Sharewatch
Attic Futura’s tvhits! magazine is undergoing a relaunch and from 9 July will pitch itself as “Britain’s only celebrity teen lifestyle magazine”.Lara Wilkins, the magazine’s publisher, commented: “We feel now is the right time to build on what we’ve achieved over the past 13 years. Not only will the relaunch give our readers more of… Continue reading Relaunch For Attic Futura’s Teen Celebrity Title
Pearson has today ended speculation that it was prepared to sell its FT Business magazines by confirming that the titles are to be retained within the organisation.A management team led by Stephen Hill, former chief executive of the Financial Times Group, had tabled a bid, believed to be in the region of £80 million, for… Continue reading Pearson Opts To Keep FT Business
Adam Phillips, managing director of the company behind the new BARB ratings systems, has resigned amid continuing controversy over the accuracy of TV viewing figures generated under the new panel.BARB has come in for considerable criticism since it introduced its new audience measurement system, which is run by contractor ATR UK, with broadcasters and advertisers… Continue reading MD Of Company Behind New BARB Ratings System Resigns
Peugeot has awarded its outdoor planning and buying account to Outdoor Connection. Peugeot’s spend on outdoor advertising last year was around £2m, according to MMS.Andrew Allerton, joint managing director of Outdoor Connection, commented: “Peugeot has a reputation for being a consistent and innovative user of the outdoor medium – our aim is to ensure that… Continue reading Outdoor Connection Wins Peugeot Account
Shadow Culture Secretary, Tim Yeo, has welcomed the ITC’s decision to award the digital terrestrial TV (DTT) licences made available following the collapse of ITV Digital to the BBC and BSkyB (see However, he warned that awarding the licences to a consortium comprising of the two “most powerful” groups in television means that the Government… Continue reading Shadow Culture Secretary Welcomes DTT Licence Decision
Natmags has appointed freelance journalist Laurel Ives as assistant editor for Cosmopolitan. The appointment comes as the magazine fights to retain its place at the top of the women’s glossy market in the face of fierce competition from Condé Nast’s Glamour (see graph below).Ives’ experience has mainly been writing features for national newspapers, although her… Continue reading Freelancer To Be Cosmo Assistant Editor
The Independent Television Commission (ITC) has awarded the BBC and BSkyB the UK digital terrestrial television licences made available following the collapse of ITV Digital.When applications were invited for the multiplex licences in May, the ITC recieved six submissions (see Four Bidders Emerge For Digital Terrestrial Licences), including one made jointly by ITV and Channel… Continue reading Free To Air Application Wins DTT Battle
