Peugeot has awarded its outdoor planning and buying account to Outdoor Connection. Peugeot’s spend on outdoor advertising last year was around £2m, according to MMS.Andrew Allerton, joint managing director of Outdoor Connection, commented: “Peugeot has a reputation for being a consistent and innovative user of the outdoor medium – our aim is to ensure that… Continue reading Outdoor Connection Wins Peugeot Account
Shadow Culture Secretary, Tim Yeo, has welcomed the ITC’s decision to award the digital terrestrial TV (DTT) licences made available following the collapse of ITV Digital to the BBC and BSkyB (see However, he warned that awarding the licences to a consortium comprising of the two “most powerful” groups in television means that the Government… Continue reading Shadow Culture Secretary Welcomes DTT Licence Decision
Natmags has appointed freelance journalist Laurel Ives as assistant editor for Cosmopolitan. The appointment comes as the magazine fights to retain its place at the top of the women’s glossy market in the face of fierce competition from Condé Nast’s Glamour (see graph below).Ives’ experience has mainly been writing features for national newspapers, although her… Continue reading Freelancer To Be Cosmo Assistant Editor
The Independent Television Commission (ITC) has awarded the BBC and BSkyB the UK digital terrestrial television licences made available following the collapse of ITV Digital.When applications were invited for the multiplex licences in May, the ITC recieved six submissions (see Four Bidders Emerge For Digital Terrestrial Licences), including one made jointly by ITV and Channel… Continue reading Free To Air Application Wins DTT Battle
The beleaguered cable firm, Telewest, has announced that it is to start talks with bondholders and Liberty Media about restructuring its balance sheet.In a letter sent to shareholders today, the board confirmed that Liberty, which has a 25% share in the company, had made an offer to buy 20% of Telewest’s outstanding bonds.Chairman Cob Stenham… Continue reading Telewest Agrees To Discuss Refinancing
The Independent Television Commission has awarded the BBC and BSkyB the UK digital terrestrial television licences made available following the collapse of ITV Digital. More to follow on NewsLine…
Granada Enterprises has secured Vanish Powershot as the £450,000 sponsor of the new ITV1 series Home On Their Own, presented by Ulrika Jonsson.Sponsorship of the show, which gives children the chance to redesign their family home whilst their parents are on holiday, marks Reckitt Benckiser’s first foray into broadcast sponsorship. Brokered by OMD Affinity, the… Continue reading Sponsorship Deal Makes New ITV1 Show Vanish
The Vivendi effect was once again evident in the performance of media shares yesterday. RTL slid over 18% and Future shares shed more than 14% of their value. Telewest fell more than 8% in value, while Cable & Wireless went down 5p to £1.66.Advertising giant WPP was among the worst performers in the FTSE 100,… Continue reading Sharewatch
Optimism may be returning to some areas of the UK media- ITV, for example, has been buoyed by rising ad revenues thanks to World Cup mania. However, the World Cup is now over and on a more global scale, recent reports suggest that advertisers are still reluctant to plan their spending too far in advance… Continue reading Feature: Media Not Yet Out Of The Woods
Most TV adverts go over the heads of viewers, according to research expected to be published next week. Details of the findings by the London Business School have been released to the BBC, which reported the news on today’s Breakfast show on BBC1.The small study filmed people as they watched TV at home to study… Continue reading Viewers Ignore TV Ads, Says Research
