DAB digital radio could revolutionise the way advertisers use the medium, according to Tony King-Smith, director of Panasonic’s European System Design centre.Yesterday afternoon at the Radio Academy’s annual Radio Festival in Cambridge, King-Smith unveiled the prototype of a new digital receiver that allows advertisers to send text-based marketing messages to listeners.The device, which could be… Continue reading DAB Receivers Could Revolutionise Radio Advertising
Two of the most extreme figures in the UK race relations debate have today appealed to be allowed more access to the airwaves to voice to their opinions.Speaking at a special Radio Festival debate this afternoon, leader of the British National Party, Nick Griffin and fundamentalist Muslim cleric, Sheikh Abu Hamza al-Masri, criticised the UK… Continue reading UK Media Accused Of Marginalising Extreme Figures
After braving ratings nightmares and the advertising downturn, David Liddiment has announced today that he is to step down from his role as ITV’s director of channels.Liddiment, who will leave towards the end of this year, once a successor has been found, said: “”Its well known that I have loved this job more than any… Continue reading Liddiment Quits ITV Director Of Channels Role
Rivals Digital Media has unveiled a new look for its football site Football365 ahead of the new football season.Six months of brand survey research has been undertaken to determine what users think of the site and how it would best be portrayed in terms of new logo designs and straplines. A total of 800 site… Continue reading Rivals Revamps Football365 Brand Image
The Daily Telegraph is to promote Thrifty Car Rental to families in a three week campaign including display ads, advertorial, email and online activity, running just ahead of the school holidays.The campaign will combine display ads with a series of advertorials offering a package of advice on car rental along with ideas for kids activities… Continue reading Telegraph To Run Family Car Rental Campaign
Commercial radio has been less diverse than BBC radio with stations concentrating more on competing with each other than on providing a broader range of services, according to Jenny Abramsky, director of BBC radio and music.Speaking at a special Any Questions debate at the Radio Festival in Cambridge yesterday afternoon, Abramsky said that the new… Continue reading Commercial Radio Needs To Be More Diverse Says Abramsky
The break-up of Europe’s Vivendi empire looks imminent, but media shares were among the best performers yesterday.Pearson rose 5.67% to £6.89, while Granada was up 5.8% to £1.18 and Carlton almost 4% to £2.18ź.The closing prices of media company shares yesterday were:
style=”background-color: #FF6600″ colspan=”10″ align=”left”>Zenith Optimedia Media Forecasts (major media; newspapers, magazines, television, radio, cinema, outdoor) YoY Change (%)
You don’t have to be big to stand out, but you do have to make the right sort of noise, according to Brett Horton, director of specialist media and marketing communications at optiglo communicationsA knitted monkey, Christine Walker and ‘brand behaviour’ are all brilliant brand communication devices. They are what people remember and what drives… Continue reading NewsLine Column: Media And Marketing Brands Need More Monkey Magic
BBC Entertainment has teamed up with the “Big Brother” of reality TV, Endemol, or at least, its music entertainment producer Initial, to produce its own answer to Pop Idol.Fame Academy plans to put 12 pop hopefuls through intense training to become pop stars, with footage of them living and rehearsing together forming a series which… Continue reading BBC Plans Fame School Reality TV Show
