As anticipated, there was little encouragement for the beleagured advertising market in the new forecasts issued by Zenith Optimedia this week.The media agency sees no prospect of a revival this year, claiming that worldwide expenditure will fall by 0.5% and by 1.7% in real terms. This is in addition to the decline in 2001 when… Continue reading Ad Recovery Still Not Imminent, Says Zenith Optimedia
Digital terrestrial TV licence bidders need to pay careful attention to consumer expectations and learn from the past, according to new research.As many as 36% of respondents to a survey by Taylor Nelson Sofres for Pace Micro Technology said that they thought it was the broadcasters’ responsibility to encourage the switch to digital, while only… Continue reading DTT Bidders Must Listen To Consumers, Says Research
The chief executive of US-owned Clear Channel Worldwide, the world’s biggest radio group, has admitted that he would like to take over one of the UK major commercial radio groups.Speaking at the Radio Festival’s Guardian Media Group lecture last night, Lowry Mays said: “If regulation allowed, nothing would give me greater pleasure than to bring… Continue reading US Radio Group Could Move On UK Commercial Stations
Andy Richmond, head of research at MediaCom, has left the company to take up a role at MediaLab, the specialist research, development and consultancy division of Mediaedge:cia.Richmond will be MediaLab director for the international group based in London and will join the MediaLab global board. His responsibilities will include supporting the London worldwide client services… Continue reading Richmond Takes Director’s Role At MediaLab
The break-up of Europe’s Vivendi empire looks imminent, but media shares were among the best performers yesterday.Pearson rose 5.67% to £6.89, while Granada was up 5.8% to £1.18 and Carlton almost 4% to £2.18ź.The closing prices of media company shares yesterday were:
The repurcussions of the WorldCom and Xerox accounting revelations had a negative effect on the majority of media shares across the course of last week. Among the few to escape a downturn week on week were Reed and Granada, which managed increases of 3.49% and 2.76% respectively.At the other end of the scale, Cordiant’s predictions… Continue reading Sharewatch
More than half of a record number of complaints recieved by the Press Complaints Commission (PCC) during 2001 were against national daily and Sunday newspapers, while only 4% were against magazines, according to the organisation’s Annual Review.The PCC document indicates that 3,033 complaints were received over the course of the year. The majority were from… Continue reading Record Number of PCC Complaints In 2001
The IPA has released its Trends in Television report covering the first quarter of 2002. The figures in the report reflect the “turbulent” audience data produced by the new BARB panel introduced at the start of the year (see TV Viewing Levels Have Stabilised, Says BARB), which has resulted in a fall in total recorded… Continue reading IPA Trends In Television Reflects BARB Changes
NTL, named as preferred transmission supplier for three of the four bidders for the digital terrestrial TV licences (see Four Bidders Emerge For Digital Terrestrial Licences), has defended its proposal for installing multiplexing technology, even if it means a delay for viewers.The broadcast division of NTL has been criticised by the BBC in broadcast trade… Continue reading NTL Defends New DTT Network Plans
The market for digital radio looks set to be boosted with the launch of another sub-£100 DAB digital radio. VideoLogic Systems is has launched the Pure Evoke-1, a “kitchen style” DAB radio which will be sold at John Lewis in Oxford Street from this month onwards, before rolling out across retailers including Argos, Allders and… Continue reading £99 “Kitchen” Digital Radio To Go On Sale
