Channel 4 chief executive, Mark Thompson, has warned of job cuts at the channel as he laid down a manifesto for leaner, more imaginative organisation.Speaking at an internal meeting earlier today, Thompson told staff that creating a more streamlined, less hierarchical Channel 4 would mean “employing fewer people.” He said: “If we don’t change the… Continue reading Thompson Warns Of Possible Job Cuts At Channel 4
Microsoft has become the official software sponsor of this summer’s Commonwealth Games in a deal worth around £5m.The deal represents Microsoft’s first foray into UK event sponsorship and will see the software giant launch a multi-platform advertising campaign to promote its association with the event. The campaign, which begins this month, will be fronted by… Continue reading Microsoft Secures Commonwealth Games Sponsorship
Media buyers and owners have a good understanding of what electronic media measurement companies do, but further education is required to improve this understanding, according to research carried out by ABC Electronic (ABCe).The research shows that the best known auditors were ABCe (93%), Web Trends (66%) and Nielsen/NetRatings (55%). 98% of media owner respondents correctly… Continue reading Agencies Need Educating Says ABC Electronic
BSkyB has secured a £95m TV rights deal with the Football League to screen live matches from the Nationwide Football League and Worthington Cup.The four-year deal, which sees BSkyB picking up the pieces after the collapse of the League’s TV rights agreement with ITV Digital (see ITV Digital Dispute Goes Into Extra Time), will deliver… Continue reading BSkyB Helps Football League With £95m TV Rights Deal
UKbetting has acquired Sports.com’s betting arm for £670,000, taking its user base to more than 100,000.The acquisition of SCG Enterprises, which is a wholly owned subsidiary of Sports.com, is part of UKbetting’s aggressive expansion strategy and is intended to compliment the group’s existing online brands. The company’s customers will now be able to access betting… Continue reading UKbetting Acquires Sports.com’s Betting Arm
ITV has announced a sponsorship deal for its Tour de France coverage. Halfords is sponsoring programming on ITV1 and ITV2 on the event, which began at the weekend.Over 52 hours of live coverage and nightly highlights will go out on ITV2, while ITV1 will show four Monday night review programmes. The deal, negotiated by Carlton… Continue reading Halfords Sponsors ITV Tour de France Coverage
Channel 4 has strongly denied claims that the future of FilmFour and its digital entertainment channel E4 could be threatened by the ITC’s decision to award the digital terrestrial licences made available following the collapse of ITV Digital to the BBC and BSkyB (see NewsLine). However, today executives are believed to be meeting to decide… Continue reading Channel 4 Denies Future Of Pay TV Channels In Doubt
The successful bid by the BBC led coalition for the DTT licences formerly held by ITV Digital could mark a watershed in UK broadcasting, according to analysts at Lehman Brothers.The Independent Television Commission (ITC) last week awarded the available multiplex licences to the BBC, Crown Castle and BSkyB consortium. The three organisations are set to… Continue reading BBC/BSkyB To Reap Fruits Of DTT Victory, Says Lehman Brothers
Virgin Radio has signed a seven figure sponsorship deal with HMV, extending its existing partnership with the music retailer until 2004.The deal, which will see HMV continue its sponsorship of Virgin’s Saturday afternoon Top 30 Album Chart Show for the next two years, includes on-air trials and credits featuring the strapline: “Top Dog For Music”.… Continue reading Virgin Secures Seven Figure Sponsorship Deal With HMV
Mediaedge:cia is claiming that the ITC’s decision to award the DTT licences to the BBC/BSkyB consortium is the right one (see Free To Air Application Wins DTT Battle). It argues that research suggests a free to air option will open up the digital TV proposition to a wider potential audience, but adds that free hardware… Continue reading ITC Made The Right DTT Choice, Says Mediaedge:cia
