The analyst spoke to The Media Leader in Cannes about whether the industry has got better at marketing.
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Gracenote’s new Contextual Advertising Report found using enriched programme information in bidstreams has positive outcomes for buyers and sellers.
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Watch: LG Ad Solutions’ publisher and platform VP Ryan Afshar also shared his thoughts on the future of the channel.
The native home-screen ad format on smart TVs is moving beyond its initial advertiser base of media and entertainment companies to “general market” brands, according to two executives who should know.
Live sport from Sky Media can be accessed via a private marketplace for the first time as part of a wider ramp-up in programmatic capabilities in a landmark development in collaboration with The Trade Desk.
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Broadpeak’s business development VP discusses how it can help attract a larger pool of advertisers that currently spend with platforms such as YouTube and Meta.