Total US magazine advertising revenue increased by 7.5% in October to $1.7 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages for October was 22,387, down 0.2% from last year.
In the year-to-date, revenue closed at $13.4 billion – an increase of 2.2% – and ad pages were down 5.9% at 182,073.
“We are encouraged to see ongoing improvement in year-to-date numbers,” said Ellen Oppenheim, executive vice president of the Magazine Publishers of America (MPA). “The strong performance in revenue by eleven of twelve major ad categories signals continued cautious optimism.”
| Magazine Advertising Totals By Category, October 2002 |
| |
Oct 2002 v Oct 2001 |
Jan-Oct 2002 v Jan-Oct 2001 |
| |
% Change (revenue) |
% Change (pages) |
% Change (revenue) |
% Change (pages) |
| Apparel & Accessories |
-5.0 |
-15.5 |
-7.2 |
-13.6 |
| Automotive |
6.8 |
7.9 |
4.3 |
0.1 |
| Direct Response Companies |
0.8 |
-4.9 |
6.5 |
-2.3 |
| Drugs & Remedies |
23.2 |
19.5 |
15.6 |
10.4 |
| Financial, Insurance & Real Estate |
6.4 |
-1.5 |
-1.8 |
-12.4 |
| Food & Food Products |
5.2 |
3.4 |
13.5 |
5.5 |
| Home Furnishings & Supplies |
20.6 |
11.5 |
11.5 |
0.8 |
| Media & Advertising |
20.4 |
17.0 |
5.5 |
0.3 |
| Retail |
1.3 |
-4.1 |
-2.2 |
-8.8 |
| Technology |
4.4 |
-4.5 |
-14.9 |
-22.9 |
| Toiletries & Cosmetics |
14.2 |
2.8 |
6.3 |
-1.9 |
| Transportation, Hotels & Resorts |
11.1 |
6.3 |
-8.4 |
-8.9 |
| Source: PIB, November 2002 |
The September data from the PIB can be found US Magazine Revenue Continues To Improve In September.
