CBS Outdoor Wins Bournemouth Transport Brief
CBS Outdoor has been awarded the five-year contract to manage advertising on Yellow Buses, part of Bournemouth Transport’s portfolio.
Having held the national sales contract for Yellow Buses since 2004, under the terms of the new deal CBS Outdoor will now manage all advertising sales, including local campaigns for national and regional businesses.
It will be responsible for all advertising opportunities including interior and exterior formats. The win will also see CBS Outdoor managing all operational aspects, with several improvements planned for the first six months.
The premium Bournemouth bus fleet – part of the Transdev Group – is 100 vehicles strong and is a significant win for CBS Outdoor, which secured the account in a competitive pitch against Titan Bus.
Rob Oerton, franchise manager, CBS Outdoor, said: “Winning the contract to manage local campaigns on the Yellow Buses in Bournemouth is great news for CBS Outdoor – it completes our coverage of the south coast region which enables us to offer a full portfolio of advertising opportunities to advertisers.
“Economic growth in the area means that strategically it is a key market place for us to manage. We look forward to building on the excellent work that the in house team have done to date to expand our portfolio of local advertisers in the region.”
The addition of the Bournemouth Transport contract to CBS Outdoor’s transport portfolio follows the recent win of the £100 million Arriva (see CBS Outdoor Wins £100 Million Arriva Bus Contract) and the £40 million National Express five year advertising sales contracts (see CBS Outdoor Retains Multi-Million Pound National Express Contract).
CBS Outdoor: www.cbsoutdoor.co.uk