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CBS Unveils First Westfield Digital Advertisers

CBS Unveils First Westfield Digital Advertisers

Digital Screen Tiffany & Co, Yves Saint Laurent, Mulberry, Samsung and T-Mobile are among the launch advertisers signed by CBS Outdoor for the Westfield shopping centre, which opens in London today.

The digital advertising opportunities include large-format LED screens, as well as 110 bespoke, 57-inch LCD screens housed within interior-designed pods.

There are three large HD screens, the largest of which is located above The Atrium, the event space within the shopping centre.

The screens are capable of showing adverts at different times of the day and can be instantly updated, to tell customers about the latest in-store promotions, special events or price incentives.

Clive Punter, CEO, CBS Outdoor International, said: “The launch of Westfield offers Londoners and tourists alike a fresh new upmarket shopping experience, and we’re marrying that with the next generation of stylish digital advertising.”

CBS Outdoor: www.cbsoutdoor.co.uk

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