Following the success of the Big Breakfast, Channel 4 is now hoping that changes to its daytime schedule will help capture some of the breakfast time audience. A revamp is being planned for 1994, with ideas for game shows and talk programmes on the agenda. C4 hopes to attract older viewers in the afternoons whilst veering away from the housewife audience. Average TVRs for weekdays 12.30-17.30 across each of the terrestrial channels are as follows:
Adults
ABC1 Ads
Men
Women
Housewives
Housewives/Kids
C4
2.6
1.9
2.1
3
3.3
1.7
ITV
5.8
3.9
3.6
7.8
7.8
8.8
BBC1
5.2
4.2
4
6.3
6.6
6.4
BBC2
2.1
1.7
2.2
1.9
2.3
0.7
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.AcceptPrivacy policy
