Channel 4 To Launch HD Channel On Sky

Channel 4 is set to become the first terrestrial broadcaster to offer a high definition simulcast of its main channel on the Sky platform.

Anticipated to be available from December 2007, Channel 4 HD will allow Sky HD customers to watch HD versions of hit Channel 4 shows.

Rod Henwood, new media director, Channel 4, said: “Channel 4’s aim is to offer our viewers maximum flexibility in accessing our high quality programmes and content at a time and in the format of their choosing.

“HD is a fast growing consumer technology and we believe our viewers will welcome the opportunity to watch their favourite Channel 4 shows in high definition.”

Brian Sullivan, managing director, customer group, BSkyB, added: “High definition is transforming the TV experience and customers are responding in record numbers to the fundamental improvement in quality and sound quality.

“We want our customers to enjoy access to the widest choice of HD programmes so we’re extremely excited about the launch of Channel 4 HD. Be it sports, movies, documentaries or entertainment, Sky HD customers can now access the richest selection of content in HD.”

Channel 4 HD will be available without subscription to viewers with a Sky HD box and viewing card.

In July, Sky announced that its HD subscribers were up by 48,000 to 292,000 in the three months to June 30 (see Sky Adds 90,000 Subscribers).

Earlier today, NewsLine reported on Ofcom’s approval of the BBC’s plans to launch a new HD TV channel, with the regulator saying that it is likely to deliver consumer benefit through increased take-up of HD (see Ofcom Approves BBC HD Plans).

Channel Four: 020 7396 4444 www.channel4.com Sky: 08702 40 40 40 www.sky.com