Chromecast launches in UK

Chromecast, Google’s thumb-sized media streaming device that plugs into a TV’s HDMI port, launches in the UK today.

Chromecast allows users to watch a range of content from a phone, tablet or laptop on the TV screen – from shows to music to games – whilst using the linked device as a remote control.

Apps, including BBC iPlayer, You Tube and Netflix are set to roll-out on to the device today.

The move into the UK follows a successful launch of the device in the US last summer for $35 – significantly cheaper than similar devices such as Roku 3 and Apple Air.

In a blog post, Google said Chromecast “will keep getting better.”

“More than 3,000 developers worldwide have signed up to bring their apps and websites to Chromecast. You’ll soon have more TV shows, movies, videos, sports, music and games to choose from.”

By 2018, it is thought that some 760 million TV sets will be connected to the internet across 40 countries – with Chromecast and other similar devices predicted to have a considerable impact.

Chromecast is now available in British stores for £30.