Cinema Advertising Bucks General Market Trend

Cinema advertising has bucked the general ad market trend, rising 9.3% year on year for the six months from January to June this year, at a time when many other sectors have seen decline, according to the latest Nielsen Media Research figures.

Outdoor, radio and TV have all seen revenue decline year on year, with just the internet and press seeing growth, with press growth up 5.64%.

Whilst television in particular was not boosted by the World Cup last month, cinema saw a significant 34.2% increase in ad revenue for June.

Clare Turner, CAA director and sales director at Pearl & Dean, said: “Cinema revenues have been fantastic in Q2 with lots of new advertisers taking advantage of the older, more upmarket audience offered by the Da Vinci Code and the shared family viewing offered by Ice Age 2.

“With the new Bond film, Casino Royale, out in November, almost fully sold, the prospects for cinema for 2006 look optimistic.”

Nielsen Media www.nielsenmedia.com