Claire Kimber joins Posterscope

Out-of-home specialist Posterscope has hired Claire Kimber as group innovation director, a newly created role.

Kimber will lead the agency’s multiply innovation department in the UK, working with current and new data partners to deliver creative solutions across Posterscope’s entire client base.

She joins from OOH agency Rapport, where she most recently served as head of strategy and board director, working across clients including Sky, 20th Century Fox and Amazon. Kimber also has experience working at companies including Future Fusion, John Ayling Associates and MEC.

“I’m really excited about joining the progressive team at Posterscope and can’t wait to get stuck into developing creative and innovative solutions for client business problems,” she said.

Kimber will report into Nick Halas, Posterscope’s global head of strategy, who added: “I’m delighted to welcome Claire to the team. Her out of home experience combined with great knowledge of the whole advertising content mix, will be invaluable in this new strategic role, requiring both innovation and technological excellence.

“We want to ensure that our clients can maximise the opportunity presented by out of home at an exciting time for the medium. The ability to use new technology and prove ROI is greater than ever, with Posterscope pushing the boundaries of what is possible.”