Classic FM Research

Classic FM has published research which looks at listening and buying habits of its key audience – the ‘housewife’.

The research booklet claims that Classic FM reaches 4,060,000 housewives 16% of the housewife population. The booklet presents key findings through the Audits of Great Britain (AGB) Superpanel. Purchasing habits were measured using a bar code scanner which was placed in 8000 homes across the country. A media diary, ‘Mediaspan’, was placed with the shopping panel in March 1995. This allowed comparisons to be made between the Classic FM house wife and the ‘average’ housewife.

For more information contact Classic FM on 0171 713 2626.