Clear Channel Connect To Launch In October

Clear Channel Outdoor has announced that Clear Channel Connect, its new division set up to sell advertising exclusively on Spectrum plc’s phone box estate, will launch on Monday October 8.

The Connect panels are situated in urban locations across the country, with 62% of the sites within 300m of retail locations.

Connect also has cover of London areas such as Westminster, Camden, Southwark, Kensington & Chelsea, as well as other UK cities including Leeds, Newcastle and Glasgow.

All the Connect sites are bar-coded for proof-of-posting, providing a live auto-tracking system and ensuring campaign delivery is 100% accountable.

Pip Hainsworth, marketing director of Clear Channel Outdoor, said: “We are thrilled to be able to offer a portfolio of 1,800 handpicked Connect phone boxes, which are perfect for businesses targeting customers in close proximity to their doors when important purchase decisions are being made.

“The Connect panels can be bought individually or collectively, for two weeks, four weeks or longer. This is a highly efficient means of reaching commuters, shoppers, theatregoers and visitors right in the heart of major cities throughout the country.”

Steve Davis, assistant development director, Clear Channel Outdoor, said: “We are delighted to have agreed this contract with Spectrum. We know that the sites will provide a high quality display for advertisers because they are in great locations and because our operations team are experts in posting and maintaining street furniture, and the bar-coding gives additional peace of mind.”

Clear Channel: 0207 478 2928 www.clearchannel.co.uk