Clerical Medical in £2 million ITV Sponsorship Deal

ITV Sales has today announced that Clerical Medical, the pensions and investments provider, is to sponsor a package of prime-time dramas on ITV’s family of channels in a deal worth around £2 million.

The deal covers the new series of Life Begins this autumn on ITV1, Where The Heart Is, new drama Jane Hall on ITV1 this summer and includes repeats of Life Begins on ITV3. The deal was negotiated with Rachel Coates from Vizeum UK Limited and Ella Fletcher at ITV Sales. DLKW is producing the creative and have promised a different and innovative approach.

Ella Fletcher, sponsorship and branded content manager at ITV Sales, said: “We are delighted that Clerical Medical is returning to television with their first sponsorship deal and we look forward to further developing the relationship over the coming year.”

Chris Hulse, Clerical Medical head of brand, said: “Clerical Medical’s sponsorship of these quality television dramas is a perfect fit with our brand. The series are about everyday people who face and overcome life’s challenges with spirit and an eye to a brighter tomorrow. Clerical Medical is all about providing our customers with the financial means to enjoy tomorrow.”

ITV: 020 7843 8000 www.itv.com