comScore Releases June 2012 U.S. Online Video Rankings
comScore, today released data from the comScore Video Metrix service showing that more than 180 million U.S. Internet users watched 33 billion online content videos in June. Video advertising reached another all-time high in June as 11 billion video ads were viewed.
Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by YouTube, ranked as the top online video content property in June with 154.5 million unique viewers, followed by Yahoo! Sites with 51.5 million, Facebook.com with 49 million, VEVO with 46.2 million and Viacom Digital with 38.9 million. Vimeo moved into the top 10 ranking for the first time at #10 with 21.4 million viewers. Nearly 33 billion video content views occurred during the month.
| Top U.S. Online Video Content Properties Ranked by Unique Video Viewers June 2012 Total U.S. – Home and Work Locations Content Videos Only (Ad Videos Not Included) |
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| Property | Total Unique Viewers (000) | Videos (000)* | Minutes per Viewer |
| Total Internet : Total Audience | 180,373 | 32,997,209 | 1,238.1 |
| Google Sites | 154,507 | 18,274,297 | 484.4 |
| Yahoo! Sites | 51,453 | 717,806 | 75.5 |
| Facebook.com | 49,003 | 287,798 | 20.6 |
| VEVO | 46,202 | 594,806 | 51.8 |
| Viacom Digital | 38,921 | 433,381 | 54.2 |
| Microsoft Sites | 38,122 | 433,514 | 41.8 |
| AOL, Inc. | 38,117 | 544,932 | 63.7 |
| Amazon Sites | 29,826 | 97,697 | 17.5 |
| Turner Digital | 23,425 | 215,229 | 39.7 |
| Vimeo | 21,425 | 71,241 | 28.3 |
Top 10 Video Ad Properties by Video Ads Viewed
Online video advertising had another record-breaking month in June with 11 billion total video ad streams as each of the top 5 video ad properties delivered more than 1 billion video ads. Google Sites ranked first with 1.41 billion ads, followed by BrightRoll Video Network with nearly 1.39 billion, Hulu with 1.33 billion, Adap.tv with 1.15 billion and TubeMogul Video Ad Platform with 1.04 billion. Time spent watching video ads totaled 4.6 billion minutes.
| Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed June 2012 Total U.S. – Home and Work Locations Ad Videos Only (Content Videos Not Included) |
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| Property | Video Ads (000) | Total Ad Minutes (MM) | Frequency (Ads per Viewer) | % Reach Total U.S. Population |
| Total Internet : Total Audience | 11,005,355 | 4,613 | 67.7 | 53.0 |
| Google Sites | 1,412,882 | 147 | 18.7 | 24.7 |
| BrightRoll Video Network** | 1,387,252 | 805 | 12.7 | 35.7 |
| Hulu | 1,328,224 | 583 | 51.8 | 8.4 |
| Adap.tv | 1,146,957 | 649 | 14.9 | 25.1 |
| TubeMogul Video Ad Platform** | 1,041,279 | 330 | 17.2 | 19.8 |
| Tremor Video** | 836,352 | 447 | 17.6 | 15.5 |
| SpotXchange Video Ad Marketplace† | 732,171 | 404 | 14.2 | 16.8 |
| Specific Media** | 694,406 | 332 | 7.8 | 29.1 |
| ESPN | 611,875 | 191 | 33.7 | 5.9 |
| Auditude, Inc.** | 611,733 | 208 | 12.0 | 16.7 |
Top 10 YouTube Partner Channels by Unique Viewers
The June 2012 YouTube partner data revealed that video music channels VEVO (45.1 million viewers) and Warner Music (26.1 million viewers) maintained the top two positions. Gaming channel Machinima ranked third with 23.6 million viewers, followed by Maker Studios with 21.2 million and FullScreen with 16.2 million.
| Top YouTube Partner Channels* Ranked by Unique Video Viewers June 2012 Total U.S. – Home and Work Locations Content Videos Only (Ad Videos Not Included) |
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| Property | Total Unique Viewers (000) | Videos (000) | Minutes per Viewer |
| VEVO @ YouTube | 45,089 | 566,811 | 50.5 |
| Warner Music @ Youtube | 26,119 | 154,696 | 23.1 |
| Machinima @ YouTube | 23,601 | 447,256 | 76.1 |
| Maker Studios @ YouTube | 21,213 | 215,972 | 40.4 |
| FullScreen @ YouTube | 16,247 | 87,266 | 19.2 |
| BroadbandTV @ YouTube | 9,457 | 47,047 | 16.3 |
| Clevvertv @ YouTube | 7,394 | 14,596 | 6.7 |
| Big Frame @ YouTube | 7,147 | 42,382 | 20.3 |
| Collective Digital Studio @ YouTube | 6,564 | 49,026 | 25.3 |
| IGN @ YouTube | 6,453 | 34,846 | 19.3 |