Magazine publisher Condé Nast International has today launched another addition to its roster of global brands: Vogue Business.
The digital-first publication is aimed at an audience of working professionals in the fashion industry and will deliver business insights drawn from 29 markets, including China, the UK and the US.
Unusually for a new publication, Vogue Business has launched with a twice-weekly newsletter – which Condé Nast said was a result of prioritising “high engagement with a select audience” over total reach.
The title has now also launched a website and is visible across social channels.
“In a consolidating media landscape, the launch of a new global title is a rare thing,” said Wolfgang Blau, Condé Nast’s international president. “No one else in the world employs more fashion journalists in more places than we do.
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“Our global network of journalists, digital editors and researchers are immersed in the relevant trends on all inhabited continents, giving the team of Vogue Business access to an unparalleled depth of knowledge, from local design trends to changes in manufacturing, training, technology and distribution.”
Vogue Business operates as its own separate entity with a London-based team of 21, edited by Lauren Indvik.
The launch comes following last week’s news that the publisher of Vogue, GQ and Wired will be putting all of its American titles behind digital paywalls by the end of 2019, in an effort to return the business to profitability by 2020 (in 2017 the US business lost $120 million).
According to Business Insider, Condé Nast plans to then charge marketers a premium to advertise to its “more engaged” digital subscribers.
