Connected Consumer Awards: short-list announced
After a day of judging yesterday, the final short-list for the inaugural Connected Consumer Awards have today been announced.
The ‘Connies’ – as they’ve come to be known – will take place in recognition of those pioneering new advertising and commercial opportunities in the connected industry, including categories such as Best Innovation, Most Connected Agency and Best Campaign.
Best Research
- Thinkbox – Screen Life
- IPG Mediabrands / UM – Screen Time
- ITV – TV & Twitter
- Yahoo! – Subconscious Storytelling
Best Innovation
- Grand Visual – Openloop
- Freesat – Freetime
- Clear Channel – Mobile Platform
- YuMe – Mobile Flip
Best Technology
- Civolution
- Grand Visual
- Specific Media
- Freesat
Best Campaign
- Specific Media / Manning Gottlieb OMD – John Lewis
- BBC – Where Next?
- Virgin Media – HTC One
- adconnection – Lovestruck.com
Most Connected Agency
- Mindshare
- Mediacom
- Manning Gottlieb OMD
- Adconnection
A Grand Prix winner will also be announced during the ceremony on June 19.
Chaired by Graham Lovelace, the nominees were placed in the safe hands of a number of hand-picked media experts.
Dominic Mills, MediaTel columnist and former editor of Campaign, Mark Cross, senior partner of Equal, Richard Marks, MediaTel columnist and Director of Research the Media, Stacey Anklam, managing director of Wolverine Consulting, and Simon Gauntlett, technology director for Digital Television Group, carefully judged each of the nominees and chose one winner per category, before deciding on the overall grand prix winner.
The awards will take place at Nomura after an unmissable two day event – the annual Connected Consumer conference – that this year is set to focus on TV and video on-demand in a multi-screen world, including a hands-on trip around iBurbia studios.
And like all good MediaTel events, a drinks reception will be held afterwards to celebrate the nominees and the winners, and for a good old bit of media networking.
Tickets are still available for the event. Click here for more details.