Consumer ABCs: Women’s Lifestyle
Good Housekeeping performed well in the second half of 2017 – jumping two spaces since the start of the year to become the market leader. Its circulation was up nearly 4% period-on-period and 0.2% year-on-year.
That means previous market leader John Lewis Edition has been dethroned and is down two spaces with a circulation of 446,400 (-8.3% PoP and -2.4 YoY). Meanwhile, ASOS.com‘s PoP figures remained static, but declined by -0.06% YoY.
Bauer-owned Grazia took a knock to its circulation both over the period (-6.5%) and the year (-16%), alongside Hearst UK’s Cosmopolitan, which was down -13% PoP and -14% YoY.
Look’s circulation declined by nearly 4% between July and December 2017 and -37% year-on-year – the biggest declines by a long way in the women’s lifestyle market.
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