Consumer ABCs: Women’s Lifestyle

Following a 6.5% period-on-period boost, John Lewis Edition climbed back into the top spot in the women’s lifestyle market, according to the latest ABC circulation figures.

The freebie now has a circulation of 475,400, although over the year the title was down -2.4%.

Meanwhile, Hearst’s Good Housekeeping was down -5.9% to 428,800 (-2.5% year-on-year), while Shortlist Media’s Stylist was up slightly (+0.9%) to 403,900 (+0.7% YoY).

Continuing its decline, Cosmopolitan was down almost -14% PoP and -25% YoY, making it one of the hardest hit titles in the market – perhaps due to an increase in price from £1 to £2. The Hearst-owned magazine recorded a print and digital circulation of 302,500.

However, the worst hit title was Marie Claire. The European Magazines publication was down a significant -21.3% PoP to just 124,000. Year-on-year the title was down -20.5%.