Consumers prefer TV ads to online ads
According to a new report from Microsoft Advertising, 54% of consumers find TV adverts fun to watch, compared to 32% for computer ads.
46% of consumers liked having ads on their TV, compared to 29% who liked ads on their computer.
More people regularly noticed adverts on their TV (64%) than on their computer (54%).
Less people rarely noticed adverts on their TV (29%) than on their computer (36%).
When asked if adverts were “helpful if targeted to my preferences”, 50% of respondents said yes in regards to computer ads, and 54% said yes regarding TV ads.
58% of respondents found computer ads “very annoying”, and, by comparison, 43% found TV ads annoying.
48% found TV ads meaningful and relevant, whereas 35% found that with computer ads.