Daily Mail owner in talks to buy Yahoo

The owner of the Daily Mail has confirmed that it is in talks with “half a dozen” private equity companies about putting in a bid for Yahoo, according to reports.

Wall Street Journal reports that a successful bid from the Daily Mail and General Trust could result in a full take-over of all of Yahoo’s news and media properties.

Another possible outcome could be that the private equity firm takes a stake in Yahoo and then merges its content arm with the Daily Mail to create a new business.

However, DMGT is yet to meet with Yahoo executives and a spokesperson for DMGT told the Guardian that discussions are still at a very early stage and there is “no certainty” a deal will go ahead.

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“Given the success of dailymail.com and Elite Daily, we have been in discussions with a number of parties who are potential bidders [for Yahoo],” the spokesperson said.

“Discussions are at a very early stage and there is no certainty that any transaction will take place.”

Yahoo put its business up for sale earlier this year, with bids due by 18 April.

Verizon has also come forward as another possible bidder.