Daily Telegraph Proves Its Worth To Financial Advertisers
The Telegraph Group has come together with the Association of Independent Financial Advisors to release the findings of a survey into the media consumption and readership habits of independent financial advisers.
The study into what is considered a key target group for advertisers of financial products and services, rates The Daily Telegraph as the most read national newspaper, with almost 27% of respondents found to have read the title within the past seven days.
The Mail on Sunday was found to be the most popular Sunday paper, with 37% of those surveyed having read it in the last week. This was followed by the Sunday Times, which was seen by 29.8% of respondents and The Sunday Telegraph, which was read by 20.8% of independent financial advisors.
Trade magazines, the internet and national daily newspapers were counted as the three most important media for keeping abreast of financial information. They scored higher than either television or radio, with over 50% of respondents ranking them as important or very important.
The Financial Times and The Daily Telegraph were deemed the most highly rated national newspapers for their coverage of personal finance.
Commenting on the findings, Tracey Mullins, director of public affairs at AIFA, said: “This survey has demonstrated that both the national press and the financial service trade press, play a very important part in keeping us up to date with the developments in the financial services world.”
Earlier this month The Daily Telegraph and Classic FM joined forces for an innovative cross-media campaign designed to exploit their brand synergies in the promotion of American Express (see Telegraph Teams With Classic FM For Amex Promotion).
Telegraph Group: 020 7538 5000 www.telegraph.co.uk
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