Digital Cinema Media (DCM), the new owner of Carlton Screen Advertising, has awarded the contract for its foyer and washroom advertising to outdoor firm Boomerang Media.
DCM, a joint venture between cinema chains Odeon Cinemas and Cineworld, bought Carlton Screen Advertising from ITV for £500,000 in March.
The Boomerang Media deal includes more than 600 illuminated six-sheet poster panels and 1,500 washroom panels.
Boomerang Media has also committed to experiential advertising and to introducing digital formats in cinema locations.
Related Links
