Delia Bushell to head up BT TV and Sport

Delia Bushell is to become the new managing director of BT TV and Sport, after spending the past 14 years at BSkyB and Sky Italia.

Bushell, who is currently chief commercial officer of Sky Italia, will report to John Petter, BT Consumer chief executive.

Bushell will be in charge of both BT TV and BT Sport, setting the long term strategy for the services to ensure that they enhance BT’s broadband business and help BT Consumer in its drive to achieve top and bottom line growth.

She will also be responsible for developing the BT TV platform, which currently has 950,000 subscribers, and the BT Sport channels, while overseeing the development and acquisition of content at BT TV including premium rights.

“BT is shaking up the UK TV market and I am thrilled to be joining at such an exciting time,” said Bushell.

“Sport may have grabbed the headlines recently but the opportunity is far broader and I look forward to working with the team to build on the successes to date.”

Bushell will take up her new role at BT in July.