Dennis Claims Success For New Digital Magazine

Dennis Publishing has said that its new digital only magazine, iGizmo, launched with over 100,000 subscribers last week.

In addition to the high pre-launch subscriber base, iGizmo also carried a host of new advertisers for Dennis Publishing including Toshiba, O2, Toyota, and Misco. Dennis says that iGizmo offers advertisers rich media solutions with huge creative possibilities, click-through tracking and unprecedented potential for interaction, which was fully utilised by Toshiba with an integrated creative campaign in the launch issue.

Le’Nise Brothers at Rocket said: “iGizmo is a fantastic addition to Dennis’ already successful stable of technology titles and positions them at the forefront of a rapidly changing press market. The interactive creative solution in the launch edition of iGizmo was one of the highlights of the Toshiba Portege R500 campaign and the Dennis team went above and beyond the call of duty to help us deliver a wholly engaging and impactful placement for our client.”

The second issue of iGizmo will be sent out on 25 March with more eader interaction and reviews and new advertisers on board including Fox, Playstation Gods of War and Gran Turismo 5: Prologue.

Ross Burridge, editor of iGizmo said: “We are so pleased that launch week for iGizmo has been a success. The exciting mix of broadcast, online and print has caught the imagination of consumers and the subscriber numbers have exceeded all expectations. We are receiving fantastic feedback from advertisers who find the format so versatile for showing off new products in an innovative and lifelike way.”

iGizmo is a free, fortnightly digital publication delivered straight to the reader’s inbox and is targeted at ABC1 men aged 25-45 (see Dennis Launches Second Digital Only Magazine).

Dennis Publishing: 020 7907 6000 www.dennis.co.uk