Dennis Signs Customer Magazine Deal With Poker Website

Dennis Communications has signed a one year deal with online poker operator PKR to produce a quarterly PKR print magazine for their players.

A six-figure sum was negotiated for the deal that will see PKR distributed free of charge to an international selection of PKR customers as a premium benefit of playing at PKR.com, and is targeted specifically at advanced poker players. Bespoke content will include advanced poker strategy and advice, poker news, PKR promotions and relevant player reviews.

Tim Farthing, commercial director at Dennis Communications, said: “Dennis Publishing has already established themselves as the world’s leading gambling publisher, owning numerous titles such as Inside Poker and Poker Player.

“This perfectly places Dennis Communications to bring PKR into the print spectrum as we have a long and successful working relationship with them. Dennis have the expertise to produce market leading consumer magazines and this publication will be specifically targeted to an audience who are already loyal to PKR.”

Simon Prodger, marketing director from PKR, said: “Teaming up with Dennis Communications on this project marries well into what our brand represents. PKR has been a great success in the digital world, and we are pleased to offer our online players more content with this new print magazine.

“This partnership is a good opportunity to enhance the relationship our brand has already formed with our loyal players and to build on the huge success of our online output.”

Dennis Publishing: 020 7907 6000 www.dennis.co.uk