Dentsu X’s Affleck named CEO of Havas Media Group

Havas Media Group is to appoint Patrick Affleck as its new UK CEO, following the departure of Matt Adams earlier this year. He will join the group from Dentsu X, where he is currently CEO.

Affleck has over 18 years’ experience in media agencies, having worked at ZenithOptimedia and Vizeum in both UK and global leadership positions. He also spent three years in the US, becoming president of Vizeum US and managing director, media at 360i New York. He returned to the UK as CEO of Fetch and 360i prior to their merger into Dentsu X in 2019.

In his new role, Affleck will be responsible for leading and growing the 500-strong Havas Media Group, where clients including Starbucks, Homebase and Dreams.[advert position=”left”]

“Patrick is a first-class leader, with a proven track record in leading and developing multidisciplinary media businesses,” said Peter Mears, global chief executive officer, Havas Media Group.

“I’m delighted to welcome him to Havas Media Group and look forward to seeing how he helps us to continue to deliver more meaningful media experiences for our clients in the UK.”

In January, Matt Adams, who spent three years with Havas, announced he was leaving to become global managing director for digital agency Brainlabs.

Affleck will join Havas Media Group in summer.