Diet Coke Signs Extended Sponsorship Deal With Heat Radio

Diet Coke is set to extend its sponsorship of heat radio’s flagship show – The ‘diet Coke’ break.

Bauer’s heat radio features The ‘diet Coke’ break programme weekdays between 2pm and 5.30pm with Rachael Hopper.

The new sponsorship deal was arranged between Bauer Brand Solutions and Vizeum’s creative solutions director, Zoe Schmid.

Schmid said: “The ‘diet Coke’ Break on heat radio has been one of the most creative and successful radio projects I have worked on.”

Adrian Serle, commercial development director at Bauer Media, said: “We are delighted to continue our relationship with the ‘diet Coke’ team and Vizeum, this is a fantastic example of a truly integrated solution across the heat brand platform.”

Bauer Advertising: www.baueradvertising.co.uk