Diet Coke To Sponsor Movie Premiere

ITV and Diet Coke have just settled the biggest ever single broadcast sponsorship deal, with Coke planning to back 25 full-length feature films on the ITV Movie Premiere season, starting April 11. Chairman of the ITV sponsorship committee, Alan Chilton, says of the deal “It endorses ITV’s policy of theming all its big-screen film premieres together as a single brand and it will bring a giant brand into ITV sponsorship”.