A new forecast from Juniper Research predicts that 2.1bn mobile subscribers will “pay by mobile” for digital goods downloaded to their mobile phones by 2013.
Juniper defines digital goods as music (ringtones and full tracks), tickets, TV, user-generated content, infotainment and games – in fact any content bought by phone and delivered to the phone.
A region by region analysis found that there is a significant growth opportunity not only for mobile payment systems, software, support and consultancy services vendors, but also for mobile operators to increase their ARPU as transaction frequencies accelerate.
Howard Wilcox, report author, said: “Many digital content goods and services are becoming basic ‘must haves’ – particularly in the sub 35 age group. Devices like the iPhone – even in its 3G incarnation – are undoubtedly contributing to consumer awareness and usage of mobile music services. People who are 15 to 20 today will expect to buy directly with their phones and will drive this market over the next few years.”
Users are forecast to make at least two payment transactions per month for digital goods by 2013, while the two leading regions (Western Europe and Far East & China) will account for over 50% of the total digital goods gross transaction market value by 2013.
Wilcox added: “Even though typical transaction sizes will remain in the $3-$5 bracket a sufficient number of users will be using their mobiles to buy music, games, tickets, infotainment and the other digital goods sufficiently often to see gross transaction value grow nearly seven fold by 2013.”
Intel recently forecast that there will be 1.2 billion mobile internet devices globally by 2012 (see 1.2bn Mobile Internet Devices By 2012).
Informa Telecoms & Media, meanwhile, forecast that revenues from mobile data services are set to exceed US$200 billion this year for the first time (see Mobile Data Service Revenues Set To Rise).
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