Digital One To Boost DAB Up-Take With Buyer’s Guide
Digital radio multiplex operator, Digital One, has produced an easy to use guide to DAB broadcasts and the equipment needed to receive them in an effort to boost take-up as the market prepares for the all important Christmas period.
The Buyer’s Guide to DAB Digital Radio is designed to make purchasing a DAB digital radio easier than ever, with information and reviews to guide readers through the maze of over 70 different digital radios and information from real users on their experiences of using and listening to the sets.
Product reviews feature both 10 Second Sales Pitches’ and full reviews, enabling users to find what they want quickly, as well as giving more in depth information. A Feature Grid and the typical price for each radio is also provided, making comparison of different models quick and easy.
The guide is separated into comprehensive reference sections, categorising radios as mains-only, battery and mains operated, handheld radios, alarm clock radios, mains and battery with CD, radios with pause, rewind or record, hi-fi tuners, hi-fi systems, car radios and other.
The Buyer’s Guide has a cover price of £2.99 and can be ordered from www.lovemyradio.co.uk. Digital One will no doubt be hoping for a deluge of orders in the run-up to Christmas as DAB digital radio’s continue to seek acceptance amongst the general public.
Earlier this month car manufacturer Vauxhall gave a boost to the fledgling medium, announcing that its new Astra SXi Digital would be the first family car to be equipped with a DAB digital radio as standard (see Vauxhall To Fit DAB Digital Radios As Standard).
Cross media giant Emap has also made efforts to increase DAB take-up, offering subsidised advertising rates for DAB radio retailers across its digital radio portfolio in an attempt to lure those listeners currently tuning in through digital TV to make the switch to DAB digital radio equipment (see Emap Advertising Cuts Rates To Drive DAB Uptake).
Digital One: 020 7288 4600 www.digitalone.co.uk
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