Digital TV (DTV) reached in excess of 100 million homes (12%) worldwide in February 2004, according to a new report from Informa Media Group.
The
TV International Sourcebook 2004 says that by the of this year, DTV homes will be in excess of 118.4 million, up by 22.2 million on the same period last year.
North America is expected to have the largest number of DTV households with over 56 million, representing over 48% of the global total, falling from 52% in 2003. The UK remains the only country with DTV reaching over half of total households; penetration is expected to reach 59% by the end of 2004.
Asia Pacific is expected to see the largest growth from 10 million DTV households in 2003, to over 18 million by the end of 2004.
| Digital TV Households By Continent (000) |
| |
|
|
| |
end 2003 |
end 2004 |
| Asia Pacific |
10,419 |
18,064 |
| Europe |
31,878 |
39,506 |
| Latin America |
3,880 |
4,458 |
| North America |
50,051 |
56,370 |
| Total |
96,228 |
118,398 |
| |
|
|
| Source: Informa Media Group, April 2004 |
| Top 10 Digital TV Penetration By Country* (end 2004) |
| |
|
| Country |
Digital TV Penetration (%) |
| UK |
59 |
| USA |
47 |
| Canada |
42 |
| Ireland |
39 |
| New Zealand |
36 |
| Malaysia |
36 |
| Sweden |
35 |
| Norway |
34 |
| Hong Kong |
32 |
| Finland |
27 |
| *The % of TV households taking digital signals |
| |
|
| Source: Inform Media Group, April 2004 |
Currently, DTH/DBS supplies 51% of total households however, digital cable is gaining ground fast, adding 12.5 million homes in 2004 to bring its total to 47 million (40%). Digital cable is expected to overtake digital DTH/DBS platforms such as Sky Digital in 2005. Digital terrestrial television is expected to increase its numbers by 67% and likely to benefit in the UK from free services such as Freeview says the report.
| Digital TV Households By Delivery Platform (000) |
| |
|
|
| |
end 2003 |
end 2004 |
| Digital Terrestrial (DTT) |
5551 |
9291 |
| Digital Cable |
34707 |
47230 |
| Digital Satellite (DTH/DBS) |
55291 |
60464 |
| DSL Entertainment |
679 |
1412 |
| Total |
96228 |
118397 |
| |
|
|
| Source: Inform Media Group, April 2004 |
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