Discovery Communications has launched a new international sales division for its portfolio of TV channels and digital products.
One Discovery World will allow clients to connect with target audiences and genres across multiple platforms and networks including Discovery Channel, Eurosport, TLC, Animal Planet, Investigation Discovery, Science and Turbo.
“Advertisers and brands have evolved well beyond the ad break to embed effectively at the centre of popular culture,” said Jonathan Davies, senior vice president and managing director, advertiser partnerships, who leads the new Discovery Networks International and Eurosport ad sales team.
“We have cultivated a strong ad sales leadership team to meet this changing dynamic, and coupled with Discovery’s incredible portfolio, including Eurosport and the Olympic Games, we are uniquely positioned to provide bespoke creative and strategic content solutions to the world’s top sponsors and advertisers, and at the highest levels of service.”
– Viviane Paxinos, vice president, ad sales London, will be responsible for the London-based international ad sales function across brand portfolios and platforms. Paxinos joins Discovery from AETN where she led sales for the company’s UK and EMEA regions.
– Sylvain Roger, vice president, ad sales Paris, will be responsible for Southern Europe and Switzerland.
– Atsushi Saito has been named vice president, ad sales Asia Pacific. Based in Tokyo, CNN’s Saito will lead Eurosport ad sales in Asia.
– Deena Edwards, who has been at Discovery Communications for the last 20 years, has been named vice president, Olympic & strategic partnerships.
– Sky’s Tricia Thompson has been appointed director, Olympic & strategic partnerships, ad sales for the EMEA region and based in London.
– Paul Harper joins Discovery Communications in the newly created position of executive creative director, where he will work with the ad sales and content production teams.
