DoubleVerify extends measurement solutions to Netflix advertisers
In brief
DoubleVerify has extended its media quality measurement solutions to Netflix advertisers.
As a result of the partnership with the streamer, beginning today, Netflix advertisers can now use DoubleVerify to check that their video ads are safe from fraud and invalid traffic, and are fully viewable by real people.
Mark Zagorski, CEO of DoubleVerify, said of the announcement: “Our partnership ensures that campaigns on Netflix fulfil essential quality standards that drive optimal outcomes.”
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.AcceptPrivacy policy
