Dozen FMCG advertisers enter trial for ITV’s Matchmaker
In brief
More than 12 FMCG advertisers, including Unilever and PepsiCo, are now part of the trial for ITV Adlabs’ retail-media solution Matchmaker.
Matchmaker, launched last November, enables FMCG companies who supply Boots and Tesco to enhance video-on-demand targeting by activating category shopper audiences on ITVX using loyalty card data. It boasts precise sales uplift measurement for viewers who have seen an ad.
The brand owners taking part in a trial for the Tesco solution are PepsiCo’s Walkers, Heineken, and Unilever’s Magnum.
Unilever brands Sure, John Frieda, and Estrid Razor are among the brands trialling the Matchmaker Boots solution.
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