DSL To Lead US Mass Adoption Of Broadband
Cable is to be the leading broadband internet platform in the US until 2005, at which point DSL (digital subscriber line) will just steal the lead, according to new forecasts from Park Associates.
| US Residential Broadband Subscribers By Platform | ||||||
| 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | |
| DSL | 2.0 | 4.2 | 6.4 | 9.2 | 12.4 | 17.2 |
| Cable modem | 3.7 | 6.2 | 8.5 | 11.0 | 13.9 | 16.9 |
| Fixed wireless | 0.1 | 0.4 | 0.8 | 2.0 | 4.3 | 6.9 |
| Total | 5.9 | 10.7 | 15.8 | 22.2 | 30.6 | 40.9 |
| Source: Parks Associates, August 2002 | ||||||
Parks Associates says that as the broadband market evolves, “there will be a natural shift in the audience for broadband services, moving from the early adopter to the mass-market consumer. Consequently, consumer expectations will also change.”
The report warns that operators will need to monitor these developments in customer expectations in order gauge what types of content will be successful: “It can mean the difference between discovering new revenue opportunities or stranding millions on unwanted products and services.
“Answers to the most fundamental questions – for example, which content and services should be developed, how they should be packaged and marketed – must be predicated upon the subtle but significant distinctions between the early adopter and the mass market household.”