By 2013, the number of multi-channel TV receivers in European homes is expected to double to 213 million, with almost half being digital terrestrial television (DTT) receivers, according to a new report from Euromedia.
In 10 years time, 8.3 million subscribers will be generating an annual revenue of â‚Ź1.12 billion and using 102 million DTT receivers, which Euromedia says it believes will be mainly Free-To-Air IDTVs used as second and third TV sets in the home. The group also said it expects there to be 30 million digital DTH subscribers generating revenue of â‚Ź16 billion by 2013.
Euromedia’s projections are modelled for 16 West European and 12 East European countries and include annual ARPU per service and total revenue.
The Digital TV – Fourth Edition report released last month from Informa Media Group says, by 2010 237.5 million European households will have digital television, with 23.2 million receiving this via DTT and 31.6 via digital DTH (see Analogue Switch Off Extremely Unlikely By 2010 Says Informa).
Informa, predicts worldwide digital TV (DTV) to reach 34% of global TV households by 2010, tripling the figure reached in 2004 to 365 million. Even though DTV penetration numbers are expected to grow rapidly over the next few years, the group doubts that any single country will be ready for analogue switch-off in the near future, including the US who is expected to have 91% digital penetration by 2010.
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