EasyJet Tops Maiden’s AdRail Recognition Survey

A promotion for EasyJet’s low cost flights was the most recognisable poster campaign to run across Maiden’s AdRail network in the first half of 2002, according to research from the outdoor contractor.

The campaign, which was booked by posterscope, ran across the AdRail six-sheet network during April and according to Maiden, achieved “unrivalled standout” due to its strong branding, simple message and bold used of colour.

The Evening Standard‘s World Cup campaign, which used an enlarged newspaper front cover to promote its football coverage, came second in terms of recognition, followed by a campaign for Toyota Corolla, which represented the largest ever booking of Maiden’s AdRail product during March.

Gordon’s Gin came fourth in terms of recognition because its “beautiful people” campaign appealed the commuting audience and PG Tips secured fifth position, with its new plasticine brand icons proving more popular than the recently axed chimps.

Last month Maiden Outdoor announced a repackaging of its AdRail portfolio, which it hopes will makes its products more relevant to client sectors by addressing distinct audiences and making purchase easier (see Maiden Outdoor Unveils New AdRail Packages).

Maiden: 020 7838 4000 www.maiden.co.uk

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