Economist hires Havas to boost digital subscriptions

The Economist has appointed Havas Digital to sell its print, digital and iPad subscriptions.

The move suggests a renewed effort to push its digital offering, making it a bigger contributor to overall subscription revenue, according to Ad Age.

It is still unclear whether the appointment will see The Economist start to sell iPad subscriptions through Apple’s App Store (which would see Apple taking 30% of the revenue).

The Economist is currently offering a 75% off subscription package – £1 for 12 issues – which includes unrestricted access to The Economist online, access to the titles audio content and full access to the title on the iPhone and iPad.

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