EE launches 4G in rural Cumbria

EE has switched on its 4G network in rural Cumbria, bringing the superfast technology to more than 2,000 residents and businesses for the first time.

The roll-out follows EE’s 4G commercial trial in the area of Threlkeld, where users experienced average speeds of 24Mbps.

From 6 December, residents and businesses covered by EE’s 4G network in Cumbria will be able to sign up to a range of 4GEE data plans, starting at £7.50 per month.

“Our goal is to enhance the digital lives of everyone in the UK, and this major expansion of our superfast broadband service in one of the most rural and geographically challenging areas of the country is a big step towards that goal,” said EE’s CEO Olaf Swantee.

“There is a lot of work to do in 2014 to reach more people and businesses in rural areas, and investment-friendly government policies have an important role to play in supporting this, but today we have proven that 4G has the capability to connect this country’s unconnected, and EE intends to continue to be at the forefront of that.”