Egmont In Nickelodeon Promotional Partnership

Egmont Magazines has announced an advertising and promotional partnership with Nickelodeon for the forthcoming Nickelodeon Kids’ Choice Awards.

Egmont was selected by Nickelodeon in a competitive press pitch to secure the majority share of press advertising for the high profile awards being held in London this September.

The deal, brokered by Universal McCann and Egmont, delivers promotional activity via print and online across Egmont’s lifestyle brands Toxic and Go Girl, aimed at 7 to 12-year-old boys and girls respectively.

Egmont was chosen by Nickelodeon due to their innovative ideas for the campaign, including creating souvenir mini-guides to the awards, a gatefold, cut out masks, collectable Nickelodeon themed trading cards and sponsored editorial. The activity commences in the July issues.

Steven Brabenec, consumer marketing director, Nickelodeon UK, said: “We were very impressed with the innovative ideas developed by the Egmont team.

“They really understand our brand and of course kids, and as a result we have been able to develop a relationship that transcends traditional advertising and do something that is a lot of fun and interactive for our audience – something which is increasingly important in today’s market.”

Debbie Cook, director of Egmont Magazines, said: “We are thrilled to have been selected by Nickelodeon to provide promotional support for these awards. Egmont fully understands how to communicate effectively with the target audience it shares with Nickelodeon, making this a wholly suitable and productive partnership.”

Egmont: www.egmont.com