Issue 9 of the European Commission’s newsletter Commercial Communications focuses especially on alcohol advertising, with French articles for and against the Evin Law. The article by Armand Hennon, from Entreprise & Prévention, includes the confirmation that the Evin Law has achieved the opposite of what was intended. Hennon reports that since the imposition of the Evin Law in 1991, a competitive new market for low-price high-strength own-label beer has emerged, with this category (sold in supermarkets and apparently drunk by those ‘seeking inebriation’) increasing by no less than 33% between 1991 and 1996. Over the same period, as the French Health Council has already noted, alcohol consumption by teenagers has actually increased. Commercial Communications can be obtained from asi, tel: (+44) 1273 772 741.
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