European Ad Forecasts From Zenith Media
The Netherlands has the strongest advertising market growth of the main western European nations and is the only country expected to show a positive growth this year, according to the latest forecasts from Zenith Media.
The Netherlands showed the lowest decline in ad growth in 2001, at -2.3%, and is set to outperform the other major western European nations both this year and next. In 2003, the country is forecast to show 4.6% growth; this compares to 2.6% in the UK and a 2.6% average.
By 2004, Germany is expected to show the leading ad growth, at 6.0%; the UK is forecast to grow by 3.8% – joint lowest with Spain and below the average of 4.4%.
| European Advertising Forecasts | |||||
| 2000 | 2001 | 2002F | 2003F | 2004F | |
| UK | 8.8 | -4.4 | -1.3 | 2.6 | 3.8 |
| France | 10.3 | -3.2 | -0.7 | 2.8 | 4.8 |
| Germany | 7.2 | -5.5 | -3.7 | 0.5 | 6.0 |
| Spain | 10.0 | -5.8 | -3.8 | 2.1 | 3.8 |
| Netherlands | 14.7 | -2.3 | 3.4 | 4.6 | 3.9 |
| Italy | 13.4 | -3.7 | -0.5 | 3.2 | 4.0 |
| Average | 10.7 | -4.2 | -1.1 | 2.6 | 4.4 |
| Source: Zenith Media, July 2002 | |||||
