European Ad Forecasts From Zenith Media

The Netherlands has the strongest advertising market growth of the main western European nations and is the only country expected to show a positive growth this year, according to the latest forecasts from Zenith Media.
By 2004, Germany is expected to show the leading ad growth, at 6.0%; the UK is forecast to grow by 3.8% – joint lowest with Spain and below the average of 4.4%.
European Advertising Forecasts | |||||
2000 | 2001 | 2002F | 2003F | 2004F | |
UK | 8.8 | -4.4 | -1.3 | 2.6 | 3.8 |
France | 10.3 | -3.2 | -0.7 | 2.8 | 4.8 |
Germany | 7.2 | -5.5 | -3.7 | 0.5 | 6.0 |
Spain | 10.0 | -5.8 | -3.8 | 2.1 | 3.8 |
Netherlands | 14.7 | -2.3 | 3.4 | 4.6 | 3.9 |
Italy | 13.4 | -3.7 | -0.5 | 3.2 | 4.0 |
Average | 10.7 | -4.2 | -1.1 | 2.6 | 4.4 |
Source: Zenith Media, July 2002 |