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European Online Travel Sales Hit €7 Billion In 2002

European Online Travel Sales Hit €7 Billion In 2002

Online travel sales in Western Europe increased by 53% during 2002, according to the latest research from the Centre for Regional and Tourism Research.

The Danish-based organisation estimates that online travel and tourism was worth ₏7.3 billion last year, equivalent to 3.5% of the total market. Air tickets are by far the most popular purchase and accounted for almost 62% of internet travel sales.

The UK and Germany are the largest online travel markets in Western Europe making up 35% and 22% of sales in 2002. The Centre predicts that expenditure on online travel services will reach ₏9.7 billion this year and rise to ₏16.4 billion in 2006, by which time it will represent almost 7% of all spending in this sector.

Western European Online Travel Sales 
     
Year  Sales (₏bn)  % Of Total Market 
1998 0.2 0.1
1999 0.8 0.4
2000 2.6 1.3
2001 4.8 2.3
2002 7.3 3.5
2003 9.7 4.4
2004 12.0 5.3
2005 14.3 6.1
2006 16.4 6.9
Source: Centre for Regional and Tourism Research, March 2003 

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